Why email marketing matters for your business
Email marketing is a powerful communication lifeline. It supports brand awareness and can produce strong, tangible results. Email marketing that is timely, relevant and interesting helps create stronger customer connections.
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Lemon Pip Digital offers GDPR-compliant email marketing campaigns that entice recipients to revisit your website and engage with your content. Through clever content, impactful design and powerful call-to-actions, we develop nurturing journeys and click-worthy campaigns.
powerful statistics
4
billion
people use emails daily - a number only set to rise
statista.com
64%
of small businesses use email marketing to reach customers
campaignmonitor.com
87%
of businesses say email marketing is critical to success
litmus.com
The benefits of email marketing
It creates long-standing customer relationships
Email marketing strengthens your relationships with your most loyal audiences, consistently securing their attention - this aids customer retention and promotes brand advocacy.
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It provides highly personalised content and segmentation
Personalised email content can greatly boost your email marketing results, and smart audience segmentation helps deliver personalised messages to the right people at the optimal time.
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It improves sales and conversions
Email marketing is a great tool to nurture leads through the different stages of the buying cycle. Done effectively, this is more likely to trigger sales and improve your conversion rate.
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It supports brand-building
Clever email marketing grabs attention and conveys the essence of your brand through crafted copy and creative visuals. Regular email marketing helps keep your business top of mind.
Invaluable email marketing expertise
At Lemon Pip Digital, we take a straightforward yet effective approach to email marketing for your business. We begin by creating a customer acquisition funnel or structure to guarantee a consistent flow of sign-ups from customers, which is essential for email marketing to be effective.
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We design personalised email campaigns that showcase your brand with creative copy, eye-catching imagery and enticing offers. By segmenting email lists according to client interests, we ensure that every communication reaches the intended audience.
To increase open and click rates, we evaluate subject lines, content and design as part of an ongoing strategy improvement process. Plus, we closely monitor performance metrics and generate reports.
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We follow all email marketing rules and regulations, ensuring all campaigns are efficient and lawful. Our goal is simple: to enhance engagement, foster customer loyalty and boost ROI.
